Posted by admin in Search Engine Optimization (SEO)Aug 29th, 2007 | No Comments
This post comes from Google Watch. It can be a lot of fun to predict who Google may buy next. So when a colleague pointed out a blog post on Domain Name Wire last week that suggested Google could buy GoDaddy, I went fishing.
Noting that registrar GoDaddy has been on a veritable patent filing rampage (more than 50 pending), Domain Name Wire editor Andrew Allemann specifically pointed to a search patent application GoDaddy filed in May 2006 for presenting search engine results based on domain name related reputation data.
A glance at the patent summary on UPTO’s Web site confirmed the filing...
Posted by admin in Blogging - Social BookmarkingAug 28th, 2007 | No Comments
Today’s article comes from SEOChat. Content management systems help businesses, individuals and pretty much everybody else get fresh, easily updated content online in a user-friendly way. Hundreds of thousands of blogs based on content management systems go live every day. Even so, it’s pretty rare to see a really professional looking blog, despite the fact that it isn’t that hard to create one. In this article we will look at how to use and manage your blog effectively, and hopefully not make the errors dozens of bloggers make.
Where Do You Start?
This is trickier than it seems....
Posted by admin in Search Engine Optimization (SEO)Aug 27th, 2007 | No Comments
This post comes from the BMighty Blog.
It may seem that the giant online retailers have the search engines all locked up and that there’s no way smaller companies can get noticed on the Web.
But a new study suggests that most of the top 100 e-tailers still don’t quite get search engine optimization (SEO), and their failings leave room for other players to gain market attention.
According to a study by Oneupweb (which is, admittedly, in the search engine marketing business), only 20 of the top sites were considered “well-optimized” while another 20 qualified as “moderately...
Posted by admin in Internet MarketingAug 24th, 2007 | No Comments
comScore, Inc. a leader in measuring the digital world, today announced the launch of comScore qSearch 2.0, the second generation of search measurement. Previously, the search universe was defined as searches occurring at the major Web search engines. With search becoming a more ubiquitous activity across the Web, comScore is expanding the market view of the search universe to encompass other searches that occur on the Internet. Click here to read the rest of this recent press release.
Posted by admin in Direct MarketingAug 23rd, 2007 | No Comments
This post comes from my friends at RRW Consulting.
I thought that this keynote from Malcolm Gladwell, the author of The Tipping Point and Blink, contained some interesting ideas–ideas that direct marketers can embrace and bring to our senior management as we bring CRM technologies to our organizations. Gladwell outlined four key areas to address in order to realize a successful CRM implementation. I agree with him that these four elements are key.
From the article that recaps the keynote: “In his morning keynote speech at the opening of the destinationCRM2007 Conference here today,...
Posted by admin in Search Engine Optimization (SEO)Aug 22nd, 2007 | No Comments
My original content posts are based on questions I receive from potential clients and visitors to my website. This is probably the most common question I receive. Unfortunately this common question has some very complex answers. Here is some general information on this topic.
 Typically a website receives high rankings at Google when it has been online for a while. It has in-bound links related to the product or service provided. Those links come from related web site, have been in place for a while and continue to grow.
Eight years ago it was relatively easy to get good placement for competitive...
Posted by admin in Search Engine Marketing (SEM)Aug 21st, 2007 | No Comments
More and more of my clients are using Google Adwords as a supplement to their link building programs in order to generate revenue now while their websites slowly climb the natural rankings. This article is by Dave Davis of RedFly Marketing. “The majority of our new clients and consultations come to us with their PPC campaigns in a very similar state. In most cases, the only reasonable thing to do or recommend to do is to start their campaigns fresh and new. Even though there are countless “AdWords mistakes†lists that have been published and synchronized all over the Internet,...
Posted by admin in Search Engine Marketing (SEM)Aug 20th, 2007 | No Comments
When running an Adwords campaign it is always important to run two ads for every ad group. Since Google rewards you with higher placement of ads with higher click throughs you should always run an A/B test on the success of your ads. The question becomes how many clicks do you need on each advertisement before you can tell which ad is performing better. Click here to use Verster.com’s free CTR validity tool.
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Posted by admin in Blogging - Social BookmarkingAug 17th, 2007 | No Comments
This interesting posts comes from SEOChat. With news coming hard and fast about the popularity of social networks lately, it’s not surprising that Google and Yahoo want a piece of the pie. Both search engines already have social networks in their stables, but they are lackluster performers. In this article, we’ll take a quick look at Google’s Orkut and Yahoo 360 and consider what both companies have in the works.First, let’s take a look at Google’s Orkut. To all accounts, it only became really popular in Brazil and India. For a very long time, you could only join...
Posted by admin in Search Engine Optimization (SEO)Aug 16th, 2007 | No Comments
Google has definitely decided to crack down on text link brokers and companies they represent in their new algorithm update. This interesting article comes from the direct marketing blog Daniel Millions. Finally we get an official release from Google concering the Pagerank update. Also some good information about the new algorithm changes that are going on.
“It has come to our attention that there is a widespread outbreak of concerned webmasters talking about the future of the Google PageRank system. The delay as many have called it of the PageRank update is nothing of the sort. There are...
