Posted by admin in Internet MarketingOct 31st, 2007 | No Comments
 This is hot of the press and new from Marketing Sherpa.
SUMMARY: Find out what 3,100 marketers revealed about costs, conversions and search marketing trends. Highlights include:
-> Dealing with the rise in click costs
-> How PPC and SEO rank for top ROI
-> Search marketing’s move in-house
-> Correlation between paid ads and natural search ranking
Click here to download a copy of this presentation.
Posted by admin in Internet MarketingOct 29th, 2007 | No Comments
I like it when Internet marketers and SEO professionals post an article that isn’t self serving and actually serves the wider community of web site owners. One of those posts is this excellent article from Tamar Weinberg.
“As many of us alluded to earlier this month at SMX Social Media, viral content is king. Viral content is what people look for. Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept and especially important when you’re...
Posted by admin in Search Engine Optimization (SEO)Oct 26th, 2007 | No Comments
This post is by Terri Wells of SEOChat.
Put the term “SEO tips†into Google’s search box and the leading search engine helpfully returns 12.8 million hits. That’s way too many for one person to digest. If you’re looking for a smaller assortment of tricks for getting to the top of the search engine results pages, keep reading.
Before I go any further, I just want to make it clear that I make no claims to comprehensiveness. And I don’t practice SEO myself; I read about it a lot, and as a writer and editor I think (unconsciously) about SEO whenever I write...
Posted by admin in Search Engine Optimization (SEO)Oct 25th, 2007 | No Comments
I frequently get asked, “how do I set up a Google local search account and do you have any tips?” Here are the basics of setting up a Google Local Search Account.
1. Create an account with Google if you don’t have one already. After you have created an account go to step #2.
2. Go to the Google Local Business Center and sign in.
3. Enter your required information into the form.
4. Choose your business category.
5. Select custom - so you can customize your category and add additional geographies.
You can also create coupons for your potential customers and upload images. Allow...
Posted by admin in Search Engine Optimization (SEO)Oct 24th, 2007 | No Comments
Google and the Nielsen Company announced the establishment of a multi-year relationship starting with gathering demographic data for the Google TV Ads.
Google will combine Nielsen demographic data with the aggregated set-top box data it is already using, giving advertisers more targeting capabilities. Data derived from Nielsen’s TV ratings panels will provide Google’s TV Ads advertisers with the demographic composition of the audience.
Google and Nielsen also promise future plans to work together to measure online and offline media.
“As we continue to expand our TV advertising...
Posted by admin in Internet MarketingOct 23rd, 2007 | No Comments
This post comes from Business Week.
Web 2.0 applications such as Twitter will unseat simple electronic mail as the No. 1 business communications tool. Pro or con?
Pro: The New and Improved
by Robert Scoble, Scobleizer
E-mail carries many problems that new tools don’t. For example, e-mail isn’t a good way to share knowledge. When I left NEC (NIPNF), I had 1.5 gigabytes of e-mail, including a lot of valuable information that my replacement would have loved to have access to. But when I left, my e-mail account was turned off. I don’t have access to that knowledge now. Neither...
Posted by admin in Search Engine Optimization (SEO)Oct 22nd, 2007 | No Comments
Links are an essential component to achieving higher rankings at Google. A great way to get a valuable link as well as some additional targeted traffic is to use pay for inclusion directories. With hundreds and thousands of directories it is hard to know which ones to register with. Strongest Links.com has this excellent list of The Best Paid Link Directories. I hope you find this list useful.
Posted by admin in Internet MarketingOct 19th, 2007 | No Comments
Marketing to members of Social Media sites is the newest trend on the Internet. With millions of YouTube, FaceBook and MySpace users out there, marketers are constantly trying new methods to reach these valuable consumers. I’ll leave you this weekend with the great post from the folks at Search Engine Watch.
Posted by admin in Search Engine Optimization (SEO)Oct 18th, 2007 | No Comments
This article is from Search Engine Land. Google has informed us that today they are releasing a new update to Google Webmaster Central’s tools. The new features include a way to manage your Google Sitelinks, more historical query statistics, an extension of sitemaps to support code search, an improved message center and a warning that may help notify you of possible duplicate content problems. Click here to read the rest of this article.
Posted by admin in Internet MarketingOct 17th, 2007 | No Comments
This article is by Kevin Ryan of Search Engine Watch.
Every major search engine has launched some form of blended search results. Images, news, video and local information is now being delivered in one easy-to-use and sometimes personalized interface.
Google’s universal search, Ask’s 3D, Yahoo’s “new search” and Microsoft’s Live Search are certainly changing the way search marketers look at queries and results pages. The “new and improved” search dynamic is aimed at providing better monetization for ancillary search-engine-owned sites like Flickr...
