Posted by admin in Internet MarketingOct 16th, 2007 | No Comments
RESTON, VA, October 10, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first comprehensive study of worldwide search activity, based on data from its qSearch 2.0 service. comScore qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe reported from the top 50 worldwide Internet properties where search activity is observed. The study found that more than 750 million people age 15 and older – or 95 percent of the worldwide Internet audience –...
Posted by admin in Internet MarketingOct 15th, 2007 | No Comments
SAN FRANCISCO (AP) — Like a gourmet chef who rarely eats out, Google Inc. feeds advertising services to hordes of other businesses while skimping on its own marketing.
The recipe has been extremely fruitful. While the Internet search leader has sold more than $30 billion in advertising since 2001, Google has become a household name without buying expensive ad campaigns on television or radio or in print.
“It’s almost as if they have this cultural allergy to advertising,” said Mark Hughes, author of “Buzzmarketing,” a book about unconventional ways to build a...
Posted by admin in Internet MarketingOct 12th, 2007 | No Comments
Internet marketing and search engine optimization are really about lead generation. There are excellent opportunities on the web to create lead generation program and sell those leads to interested parties. One of the most successful companies in this niche has been CourseAdvisor.
The Washington Post Co. has acquired CourseAdvisor Inc. for an undisclosed price.
The D.C. media company leveraged a small investment it made last year in the search engine marketing company based in Wakefield, Mass. CourseAdvisor, founded in 2004, matches students skills with college and university programs nationwide....
Posted by admin in Sales and MarketingOct 4th, 2007 | No Comments
This interesting article is written by Matt McGhee and comes from Search Engine Land. No longer just a search engine, Google has grown rapidly in recent years into a company that now offers a variety of tools and services—many of which are aimed squarely at small business owners. Some of Google’s most compelling services are free, making them even more tempting to small business owners on a tight budget.
But some critics say the cost of using Google products is a loss of your company’s privacy; the more you tie your company to Google’s products, the more Google knows about...
Posted by admin in Search Engine Optimization (SEO)Oct 3rd, 2007 | 1 Comment
We’ve got some big news for you. Brace yourself. There are search options beyond Google–and we’re not talking about Yahoo! and MSN. Vertical search is on the rise, and whether you’re looking for business products, services or information, or a new place to advertise, vertical search sites can benefit your company. Market research firm Outsell predicts that the vertical search market will reach $1 billion by 2009. While Google gets around 65 percent of search traffic today, it doesn’t mean it’s always the best place for your search.
“When we speak...
Posted by admin in Search Engine Optimization (SEO)Oct 2nd, 2007 | No Comments
In an effort to gain ground on the competition Yahoo Inc. launched a new search engine algorithm today. According to the Los Angeles Times the goal of the new search backbone is to deliver more relevant results and obviously attract more search visitors to Yahoo.
I played around with the new search engine today and found it much more user friendly than in the past. I also found the results were much more relevant. I’m very happy because previously my site did not do well at Yahoo and now my site has top 1 – 3 rankings for most of my targeted search phrases.
It appears that in-bound...
Posted by admin in Search Engine Optimization (SEO)Oct 2nd, 2007 | No Comments
This post is by Mark Jackson and from Search Engine Watch.
The death knell for search engine optimization (SEO) rings so often and so loud, sometimes intelligent marketers can’t hear themselves think. The latest: “SEO Deadheads” claim personalization is pushing SEOs out the door. Others cry the complexity of universal search, or any number of innovations by the search engines, now makes effective SEO impossible.
Wrong. SEO remains one of the best investments any marketer can make.
Most folks would hold firm to the reason they do SEO: drive relevant traffic to their sites. They...
Posted by admin in Search Engine Marketing (SEM)Oct 1st, 2007 | No Comments
MarketingSherpa released the latest edition of its Search Engine Marketing Guide last week, which takes a look at the US search engine marketing industry.
The company surveyed 2,475 marketers in June and July this year, who have responsibility for their company’s search engine marketing.
The guide takes a look at statistics on conversion rates, SEO versus PPC and more. The report also charts growth rates and ROI figures for search marketing versus other marketing tactics.
Highlights of the report:
Growth of search engine marketing
The search marketing industry is continuing to grow rapidly....
