Posted by admin in Internet Marketing, Sales and MarketingNov 30th, 2007 | No Comments
MarketingExperiments, a research laboratory dedicated to discovering “what really works†in marketing, today announced that Aaron Rosenthal, Director of Channel Research, and Jimmy Ellis, Director of Optimization Research, both of MarketingExperiments, will be conducting a live Landing Page Optimization Clinic at their booth during Search Engine Strategies (SES) in Chicago, December 3-7, 2007. SES will be held at the Chicago Hilton Hotel.
The Landing Page Optimization Clinics will take place in the MarketingExperiments booth and are available to all SES attendees. Interested attendees...
Posted by admin in Search Engine Optimization (SEO)Nov 29th, 2007 | No Comments
Here are Google’ s newest guidelines regarding paid links.
Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.
However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of...
Posted by admin in Internet Marketing, Search Engine Marketing (SEM)Nov 27th, 2007 | No Comments
According to Comscore Google’s U.S. market share of Internet searches increased another 1.5% as the market share of the other major players Yahoo and MSN declined. ” In October, Americans conducted 10.5 billion searches at the core search engines, marking a 12-percent increase versus September. More than 6.1 billion core searches were conducted at Google Sites during the month (up 15 percent), while Yahoo! Sites recorded 2.4 billion (up 8 percent). All core search engines posted solid gains in search query volume in October.” Click here to read their latest press release and...
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Nov 26th, 2007 | No Comments
This post comes from the Search Engine Watch Blog. “In my latest interview, I sat down again with Seth Godin to talk about his upcoming keynote speech at SES Chicago on Tuesday December 4th. The session focuses on his new book, Meatball Sundae, and focuses on the confusing nature of today’s marketing opportunities.Seth spoke about the nature of the problem previously in a pre-show webinar. You can see coverage for the webinar from Lisa Barone, Kevin Newcomb, and yours truly.
One of the major components of the discussion that was particularly interesting to me was a discussion about...
Posted by admin in Search Engine Optimization (SEO)Nov 17th, 2007 | No Comments
If you have been looking for webmaster tools from Live.com (MSN) similar to Google and Yahoo’s webmaster tools, they now have a Beta Version available. I haven’t signed up yet but I thought I would pass this URL along.
http://webmaster.live.com/
Posted by admin in Internet MarketingNov 16th, 2007 | No Comments
Local search via the three major search engines is becoming more and more popular. If you are a web site own you can submit your web site to Yahoo Local for Free. The process is simple and it takes about five minutes.
Posted by admin in Internet MarketingNov 15th, 2007 | No Comments
This article is from the e:visibility Insider Blog. “For any smart Google trends to see where in the US or worldwide you can add to your targeted region.” Click here to read the rest of this great post!
Posted by admin in Search Engine Optimization (SEO)Nov 5th, 2007 | No Comments
Today’s post comes from Search Engine Watch.
Don’t let your ego rule the day.
Too often, CEOs care more about brand positioning than increasing traffic, revenue, and profits through SEO efforts. Sure, CEOs are justified in building brand pride. Sometimes, CEOs can even make a business case for buying “CEO keywords.” Those are the keywords that cost a lot of money, don’t provide the desired ROI, yet are typed in by the CEO to determine how well the company’s PPC campaign works.
Building a brand, though, seems to cause more trouble for SEOs than any other marketing...
Posted by admin in Search Engine Marketing (SEM)Nov 1st, 2007 | No Comments
This post comes from SEO Chat. It’s been 18 months or so since Google’s $90 million settlement on the issue of click fraud. Since then, the search engine giant has continued to maintain that click fraud is not that serious a problem. Click Forensics, however, begs to differ.Billing itself as an online version of television’s Nielsen ratings, Click Forensics released figures for the third quarter of 2007 that track click fraud. They aren’t pretty. According to the company, a little over 16 percent of all online ad clicks are fraudulent. That’s a rise of more than...
