Posted by admin in Internet MarketingDec 19th, 2007 | No Comments
This post is from PRWeb.
5 Star Affiliate Programs, is proud to announce the launch of the long-awaited Microsoft adCenter Affiliate Program
Tech bloggers and Internet Marketers often talk about the benefits of Pay Per Click (PPC) Advertising with the adCenter Platform. Now they can earn revenue for sharing the information and referring new advertisers to adCenter, via the Microsoft® Affiliate Network.
“This program is a clear win-win for Microsoft and affiliate marketers.” said Linda Buquet, President of 5 Star Affiliate Programs. “Having an adCenter affiliate program will...
Posted by admin in Internet MarketingDec 18th, 2007 | No Comments
This post is from IDG News Service.Google is developing an online publishing platform where people can write entries on subjects they know, an idea that’s close to Wikipedia’s user-contributed encyclopedia but with key differences.
The project, which is in an invitation-only beta stage, lets users create clean-looking Web pages with their photo and write entries on, for example, insomnia. Those entries are called “knols” for “unit of knowledge,” Google said.
Google wants the knols to develop into a deep repository of knowledge, covering topics such as geography,...
Posted by admin in Internet MarketingDec 14th, 2007 | No Comments
During my twelve year career with Bose Corporation I read my fair share of sales books. Most of them I found pretty rudimentary and downright boring. Now I’m a search engine optimization and Internet marketing consultant and I’m in dire need to learn more about marketing and sales in the Web 2.0 world.
One of the great challenges of the web today is where do you find high quality information you can trust? I honestly wish I had the answer to that question for every topic, however I don’t! In this particular case I was fortunate enough to stumble upon (not the social networking...
Posted by admin in Internet MarketingDec 13th, 2007 | No Comments
This article is from MarketingSherpa and is only available to the public until December 19th. A responsive customer service department is priceless. These reps handle complaints, answer questions, offer real feedback on marketing campaigns and help convert more products.
A Contact Us page with a well-designed email submission form can be a vital component of that mix. See how one CPG marketer designed pages that speed up responses to make customers happier. Includes what data to require from customers and what is nice to ask for but not demand. Click here to read the rest of this article.
Posted by admin in Internet MarketingDec 12th, 2007 | No Comments
If you aren’t familiar with Seth Godin here is a little background on his ideology from his Wikipedia page.
Godin’s ideology combines three elements. First, the end of the “TV-Industrial complex” means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz...
Posted by admin in Direct Marketing, Internet MarketingDec 11th, 2007 | No Comments
Marketing Sherpa just released new data on the impact of email marketing. The data was gathered from 1,210 professional email marketers. The executive summary of the larger report includes six practical data charts, featuring new stats on:
- Email’s overall impact
- Eyetracking heatmaps on how to beat banner blindness
- Biggest challenges facing email marketing
To download the executive summary click here.
Plus, you are invited to join Sherpa Researchers Stefan Tornquist and Tim McAtee on Wednesday, Dec. 19th, at 2 p.m. Eastern (11 a.m. Pacific), for our annual Readers-Only teleconference....
Posted by admin in Search Engine Optimization (SEO)Dec 10th, 2007 | No Comments
I frequently see posts in forums about how to choose an SEO firm. I think the guidelines provided by Google are an excellent place to start. Here are Google’s guidelines on how to choose an SEO firm.
What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?
SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have...
Posted by admin in Search Engine Optimization (SEO)Dec 4th, 2007 | No Comments
This post comes from Search Engine Watch.
Microsoft has played “third fiddle” to both Google and Yahoo in the search marketing game. A trio of announcements made today at Search Engine Strategies Chicago could foretell the beginnings of a change in the search world order. Microsoft today launched the adCenter Add-in for Excel and adExcellence accreditation program for search advertisers, and a new Webmaster Center for organic search optimizers.
As a late starter, Microsoft is facing the tasks of serving up relevant results and winning over users to its search engine, both necessary...
