Posted by admin in Internet MarketingJan 30th, 2008 | No Comments
This article is from the New York Times.Jerry Yang began his biggest public presentation since becoming chief executive of Yahoo with something of an apology.
Kim Moy, managing editor for Yahoo’s front page, discussed news items at a recent meeting. Liz Lufkin, right, the senior director of news programming, presides over front-page meetings at Yahoo’s headquarters in Sunnyvale, Calif.
Paul Sakuma/Associated Press.
Jerry Yang, a co-founder of Yahoo, said at the Consumer Electronics Show that he wanted a more far-ranging online gateway.
“I’m guessing that a lot of you...
Posted by admin in Direct MarketingJan 29th, 2008 | No Comments
This post is by Dave Davis of Redfly Marketing. “As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.Because press releases are increasingly being used for their SEO benefits, many business owners assume that more is better, or that they should be on some kind of set press release distribution schedule. That’s generally not...
Posted by admin in Search Engine Marketing (SEM)Jan 24th, 2008 | No Comments
This great article from MarketingSherpa is only available to the public until January 30th.
SUMMARY: Converting paid search clicks into prospects and, eventually, more revenue is a goal of most marketers. It makes the bottom line look better, too. A software marketer increased conversion rates as much as 280% after putting their landing pages through a multivariate redesign test. Includes three steps and four important lessons learned.
Click to continue
(Open access until January 30th)
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Jan 23rd, 2008 | 1 Comment
This post comes from Rick Whittington’s Web Site Effectiveness Blog. If you are looking for website usability and effectiveness expert look no further than Rick. I recommended Rick to one of my clients and he did a superb job on helping us improve that client’s website effectiveness. Anyway…here is today’s post.
“If you have an established company blog, you probably have writer’s block from time to time. Today I want to share my favorite way to brainstorm new topics for your company blog.
If you’re using Google Analytics to track your web site traffic...
Posted by admin in Search Engine Marketing (SEM), Search Engine Optimization (SEO)Jan 21st, 2008 | No Comments
This post is by William Flaiz of Search Engine Watch.
With 2008 in full swing, the game is already starting to change for the SEO (define) community. After the recent hailstorm of New Year’s predictions and resolutions, agencies and in-house SEOs are buzzing with new ideas and strategies for the next big search thing.
Following the recent Christmas surge in Google traffic from new iPhone purchases, the search community has started to reexamine mobile. Additionally, the expected war cries for social media (define) and mainstream SEO have echoed through the blog predictions.
But what does this...
Posted by admin in Search Engine Optimization (SEO)Jan 17th, 2008 | No Comments
Of course everyone wants to know how to get their site indexed by Google. Google’s official webmaster central blog has just posted a new set of Google Sitemap F.A.Q.s. Enjoy!
Posted by admin in Internet MarketingJan 15th, 2008 | No Comments
This post comes from CNET.com. Learn how to find and listen to podcasts, then produce your own in this free online course Jump into the podcasting revolution and be heard by millions of people surfing the Web. Join the discussion in CNET’s Podcasting 101 free online course to discover how to find, download, and listen to podcasts on your computer or MP3 player. Then, learn how to record your own podcast and polish the finished feed. You’ll learn all the steps involved in podcast production, including publishing and promoting your own podcast for the world to hear.
Explore our course...
Posted by admin in Search Engine Marketing (SEM)Jan 14th, 2008 | No Comments
This article is from the Search Engine Watch Blog.
All Google AdWords content campaigns have dead wood. Google Content Network sites that display your ads but deliver few clicks or conversions rob you of profits. Here’s how to use the Google Site Exclusion to increase ROI (define).
Last week I described the report for Google content advertisers, the Placement Performance report (PPR). Now I’ll show you how to use it with the AdWords Site Exclusion tool to weed out poorly-performing sites that may be eating a huge chunk of your ad budget.
The PPR lists the sites where your content ads...
Posted by admin in Direct MarketingJan 10th, 2008 | No Comments
This great post is from my friends Suzanne and Nancy at RRW Direct Marketing Consulting.
We’ve often cited the tremendous impact that event-triggers can provide to direct marketers. In fact, we’ve worked with several clients to design event-triggering programs that have resulted in response rates of up to 2.1% — much higher than utilizing traditional data sources to fuel acquisition programs.
This continues to be the case — not only here in the US, but also in other countries. In fact, The Wise Marketer has just reported on the results of some research conducted by UK marketing...
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Jan 9th, 2008 | No Comments
Loren Baker of the Search Engine Journal posted a survey for the best search engine blogs. This was not only excellent linkbait but it provided an absolutely superb list of many of the best blogs, forums and tools in the SEO industry. Voting is already over but the list of resources is fantastic for any one interested in search engine optimization and the search engine industry. Click here to review the list.
