Yahoo Opens Up Search Results.

This article comes from Search Engine Watch. In an effort to open up its search results page and provide users with better access to structured content from trusted publishers, Yahoo is launching a new program that allows site owners to build plug-ins for Yahoo Search that will enhance the site owner’s listing in Yahoo’s search results. Under the open search platform, users who turn on a Yahoo Search plug-in created by a publisher will see enhanced listings when the publisher’s site is returned on a Yahoo search results page. The plug-ins are intended to expose structured information,...
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How to make your site an authority in Google’s eyes.

This article comes from SEOChat. “There are several authority site attributes; Wayne Hurlbert addresses how PageRank can contribute to making your site an authority site. He advises having a good internal linking structure and a site map to properly distribute the inflow of PageRank to the pages most needing it. A goal of many webmasters is to have their website achieve the status of an authority site for their most important keywords. An authority, or sometimes referred to as an expert site, requires strong content, a large number of pages, and a large number of incoming and outgoing...
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Facebook Fatigue? Visitors Level Off In the U.S.

This post comes from Tech Crunch. The number of people who visit Facebook has been leveling off over the past few months in the U.S., and even dipped by about 800,000 individuals in January. According to the latest stats from comScore, Facebook attracted 33.9 million unique visitors in January, 2008, down 2 percent from 34.7 million in December, 2007. Maybe all that friend spam has something to do with the decline. Will the Facebook fatigue get worse, or is this just a temporary dip? Worldwide, Facebook is still doing fine. It grew 3 percent in January over December, attracting 100.7 million unique...
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Free course on how to build a website without learning HTML.

CNET is launching a new free course about how to build a website without learning HTML on February 25th. According to CNET, “you no longer need to know HTML and have a lot of time and money to build a basic Web site or blog. Surprised? These days, many online services provide low-cost Web hosting and easy to use templates for you to create professional-looking blogs, photo albums, and even small business sites. CNET’s Build Your First Web Site online course with Web wizard Brian Fenton walks you through the steps of determining which online services, site construction tools, design...
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Ringing in the Asian century: The West needs to get used to the end of its era of world domination.

This is a great editorial from The L.A. Times. We are entering a new era of world history: the end of Western domination and the arrival of the Asian century. The question is: Will Washington wake up to this reality? When the new president meets with schedulers in January, will he or she say, “Cut down on the visits to Europe. Send me across the Pacific, not the Atlantic. The G-8 represents a sunset process. Let us focus on the new sunrise organizations in Asia.” If such a shift seems inconceivable, it shows how much old mental maps continue to cloud the vision of leading Americans....
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Automate Your Online Business.

This post comes from MSNBC. The exponential growth of the internet has created new-found opportunities for millions of businesses that previously would have never been able to compete in the global marketplace. Yet while the low-entry and marketing costs have leveled the playing field for many entrepreneurs, it has also created a staggering amount of competition. Consider this: The average person–at least those who live in metropolitan areas–is exposed to more than 3,500 marketing messages daily. That’s 24,500 messages a week and 1.2 million a year. To make online sales even more...
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Search engine optimizing your press releases.

This post comes from SEO Chat. If you look at a press release through the lens of an SEO, what you see is not a piece a paper; it’s potentially a mini web site. From this perspective, the humble press release takes on a whole new life. In this article, I’ll discuss a number of ideas that will give your press releases much more impact.Before I get to these tips, however, maybe you’re not convinced that you need to optimize your press releases in the first place. If you aren’t, here are some points to consider, with a nod to Rob Garner, writing for Media Post’s...
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Yahoo gets desperate.

This post is from CNN.com. Not only has the company turned down Microsoft’s takeover offer, but according to a report in The Times of London Monday, Yahoo (YHOO, Fortune 500) is said to be considering re-entering talks with my parent company, Time Warner (TWX, Fortune 500), to buy AOL. I can understand if Yahoo is mulling alternatives to try and get Microsoft (MSFT, Fortune 500) to increase its $44.6 billion bid. Microsoft’s offer of $31 on Feb. 1 represented a 62% premium at the time - but Yahoo traded at $31 a share as recently as November. Yahoo said in a statement Monday morning...
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Top 12 email newsletter mistakes.

Marketing Sherpa has released the top 12 common email newsletter mistakes. Are you guilty of making one of the top 12 most common email newsletter mistakes? Probably. Their new 43-page report details each mistake and how to fix it, including mistakes in: -> Utterly deficient segmentation -> Lame ‘Welcome’ messages -> Repeating ad types To download your free copy click here. Open access only until February 13, 2008.
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Google slams Microsoft-Yahoo bid.

This article comes from Report On Business.com. As Yahoo Inc. weighs its options after receiving a hostile $44.6-billion (U.S.) takeover bid from software giant Microsoft Corp., reigning Internet king Google Inc. yesterday blasted the deal as “troubling” and a threat to the Web’s “openness and innovation.”Google’s chief legal officer, David Drummond, lashed out at Microsoft’s proposed acquisition of Yahoo in a post on the Google website. After hammering Microsoft for its past regulatory transgressions, Mr. Drummond called upon policy makers and regulatory...
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