Posted by admin in Internet MarketingMar 31st, 2008 | No Comments
This article comes from The L.A. Times.
“Yahoo Inc. is making a fresh appeal to a key demographic: women.
Launching today is Shine, a Yahoo website aimed at women ages 25 to 54. It will delve into fashion and beauty, entertainment, parenting, work and other areas of interest to women.
Yahoo’s future is uncertain in the wake of Microsoft Corp.’s takeover bid. But the Sunnyvale, Calif., Internet giant is continuing to launch new products in pursuit of advertising dollars. With Shine, it’s banking that its highly trafficked brand, which has created such popular destinations...
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Mar 30th, 2008 | No Comments
This post comes from Comscore. Google’s universal search has been in place for one year now. Many people have wondered how universal search has come into play over the last year. I think you will find the data provided here very interesting. According to Comscore…..
17% of the queries had a universal result
16% of total Google clicks were sourced from a page where a universal result was present
14% of paid clicks were sourced from result pages where a universal result was present
Click here to read this entire article.
Posted by admin in Internet MarketingMar 25th, 2008 | No Comments
Last week Comscore released their monthly comScore qSearch analysis of the search marketplace. February 2008 saw Americans conduct nearly 10 billion core searches, representing a 6-percent sequential decline in activity versus January, primarily a result of the shortened month.
In February, Google Sites extended its share of core searches to 59.2 percent, up from 58.5 percent the previous month. Yahoo! Sites ranked second with 21.6 percent, followed by Microsoft Sites (9.6 percent), AOL LLC (4.9 percent), and Ask Network (4.6 percent). Click here to review the entire February 2008 search engine...
Posted by admin in Internet MarketingMar 24th, 2008 | No Comments
I came across this very useful article by Ian Lurie from Conversation Marketing.
“Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have a Flash introduction on your web site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 10 seconds longer than is comfortable. That’s what you’re...
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Mar 19th, 2008 | No Comments
This article comes from Search Engine Watch.
Google has long held that it is not a portal. Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher’s content.
So what happens if Google stops sending searchers to other publishers’ sites? What if Google starts sending people to its own content? Apparently they already have.
According to new data shared at an Orion Panel on universal search at SES New York yesterday by James Lamberti, senior VP of search and...
Posted by admin in Search Engine Optimization (SEO)Mar 17th, 2008 | No Comments
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those details in easy to read bullet points.” You will learn from this article the three query types that Googles uses to classify queries. They are; Navigational, informational and transcational. Click here to read the rest of this article.
Posted by admin in PoliticsMar 14th, 2008 | No Comments
In this sound bite political world we live in, it is sometimes difficult to get a real feel for the candidates and what makes them tick. My oldest sister was best friends was Barrack Obama’s mother Ann and she is god-mother of Barrack’s niece. I had the pleasure of meeting Ann in Jakarta, Indonesia way back in 1982. My sister Georgia McCauley who is quoted in this article sent it to me today because she feels it is the best article she has seen so far that accurately portrays her friend Ann. I hope you enjoy it.
“In the capsule version of the Barack Obama story, his mother is...
Posted by admin in Internet MarketingMar 13th, 2008 | No Comments
This post is from Search Engine Watch. Andrew Goodman is the author of my favorite book about Google Adwords, “Winning Results With Google Adwords.” Search Engine Watch has produced a great short video with Andrew. In this video interview at SES London 2008, Andrew Goodman, the Principal of Page Zero Media, talks about the implications of Google’s increasing ability to drive traffic to YouTube and other vertical search sites that it owns, as well as his plans for Search Engine Strategies Toronto, which will be held June Jun 17-18, 2008.Goodman, who was a speaker on the Orion Panel...
