Posted by admin in Sales and MarketingApr 25th, 2008 | No Comments
BEIJING (AP) — By some measures, China has tied the United States as the online population leader with its government reporting that the number of Internet users there has soared to 221 million.
The figure, reported Thursday by the Xinhua News Agency, reflects China’s explosive growth in Internet use despite government efforts to block access to material considered subversive or pornographic. It was a 61 percent increase over the 137 million Internet users reported at the start of 2007.
But the numbers alone can be deceiving.
Nielsen Online estimates the U.S. online population at 221...
Posted by admin in Search Engine Optimization (SEO)Apr 23rd, 2008 | No Comments
I frequently receive questions about, “how come my Google search engine rankings change all of time?” This article in Popular Mechanics which is, “20 (Rare) Questions for Google Search Guru Udi Manber“, provides some interesting insights into the mysterious workings of Google’s search engine algorithm.
Posted by admin in PoliticsApr 20th, 2008 | No Comments
Today I’m going off topic. Recently I have tried to have discussions with people about politics but have found virtually everyone I have tried to have conversations with closed minded and unwilling to even consider whether my opinions had an substance and validity. I read this great article in the L.A. Times today that explores why, “Most Americans are increasing closed-minded and unwilling to listen to opposing views.” I hope you enjoy this article.
Posted by admin in Search Engine Marketing (SEM)Apr 19th, 2008 | No Comments
This post comes from Information Week. “An Internet retailer that used a pay-per-click advertising service operated by Yahoo (NSDQ: YHOO) is suing the Internet giant for more than $1 million, claiming it was overcharged by thousands of dollars as a result of click fraud that Yahoo did little to prevent.Bigreds.com, which sells collectibles online, said it paid Yahoo’s Search Marketing unit, formerly known as Overture Services, more than $900,000 between 2002 and 2006. The fees were based on the number of clicks that Bigreds ads received on sites affiliated with Yahoo and Overture.
Bigreds...
Posted by admin in Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)Apr 17th, 2008 | No Comments
It seems hard to believe but Google increased its share of the Internet search market by .6% at the expense of all competitors. According to Comscore. In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).
Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during...
Posted by admin in Search Engine Optimization (SEO)Apr 14th, 2008 | No Comments
This excellent interview comes from SEO Blog MarketMou where “Top SEO Expert Aaron Wall Speaks Out About SEO’s Bleeding Edge,” I hope you enjoy this as much as I did.
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Apr 11th, 2008 | No Comments
Trellian has announced the recent acquisition of Add Me.com Â
Addme.com is a leading source of information for webmasters and new website owners specializing in search engine optimization, search engine submission and internet marketing since 1996.
With over 800,000 members, featuring a bi-monthly newsletter, sent out to over 360,000 subscribers, full of tips and advice for successful website promotion.
The following services are currently available on Add Me.com Â
-Â Â Â Â Â Free Search Engine Submission
-Â Â Â Â Â Professional Search Engine Submission
-Â Â Â Â Â Word...
Posted by admin in Internet Marketing, Search Engine Marketing (SEM)Apr 10th, 2008 | No Comments
This is from AP Wire Services.
Yahoo Inc. is surrendering some of its advertising space to Internet search leader Google Inc. in a test that appears designed to frustrate Yahoo’s unsolicited suitor, Microsoft Corp.
The experiment announced Wednesday will allow Google to place ads tied to about 3 percent of the queries made in the United States through Yahoo’s search engine — the Internet’s second largest after Google’s.
Without specifying a start date, Yahoo said the Google tests will last for up to two weeks.
The Sunnyvale-based company said it hasn’t decided...
Posted by admin in Direct Marketing, Internet Marketing, Search Engine Optimization (SEO)Apr 9th, 2008 | No Comments
A lot of SEO professionals depend on website analytics, product purchasing surveys and web based forms to track the success of their SEO efforts. I recently took a page out of the direct marketer’s handbook by adding a toll free call forwarding phone number to a client’s website.
The reason we decided to add this tracking method was because we have significantly increased the level of qualified traffic coming to their site via the search engines but very few visitors were filling out their contact form. I asked them recently how many people were calling from the website and they said,...
Posted by admin in Search Engine Marketing (SEM)Apr 8th, 2008 | No Comments
With competition to capture for online advertising revenue getting red hot, Yahoo on Monday unveiled a new online advertising management platform called AMP, which it says will simplify the process of buying and selling ads online. With AMP, Yahoo streamlines ways online advertising space can be sold. Microsoft, Google, AOL and other companies have pursued similar initiatives as the nature of online advertising has evolved.
“While online advertising grows more sophisticated, the process of doing business today is surprisingly cumbersome and manual,” Hilary Schneider, EVP, Global Partner...
