A great book about landing page optimization.

A lot of people overlook how important the page customers land on are to sparking interest and converting the potential customer into a sale. The design of your landing pages is something you have great control over but most people don’t take advantage of that opportunity. One of the great books on landing page optimization is,”Landing Page Optimization by Tim Ash.”

This is an excerpt from the back cover. How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

1. Identify mission critical parts of your website and their true economic value
2. Define important visitor classes and key conversion tasks
3. Gain insight on customer decision-making and make your page friction-free
4. Uncover problems with your page and decide which elements to test
5. Understand the power and limitations of common optimization approaches
6. Develop an action plan and get buy-in from all key players
7. Avoid common real-world pitfalls that can sabotage your test

I highly recommend this book for those of you who are interested in turning your website into a more productive lead generation source.