This post is from Search Engine Watch. Andrew Goodman is the author of my favorite book about Google Adwords, “Winning Results With Google Adwords.” Search Engine Watch has produced a great short video with Andrew. In this video interview at SES London 2008, Andrew Goodman, the Principal of Page Zero Media, talks about the implications of Google’s increasing ability to drive traffic to YouTube and other vertical search sites that it owns, as well as his plans for Search Engine Strategies Toronto, which will be held June Jun 17-18, 2008.Goodman, who was a speaker on the Orion Panel about Universal Search at the SES London event, will also be a speaker at the session on Ad Testing: Research & Findings at SES New York. Recently, he also weighed in on the subject, “What Would a Yahoo-Microsoft Merger Look Like? Part 3.”
So, this short interview covers only some of the serious issues that he’s tackled lately. Click here to view the video.
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those [...]
In my 13 years of working with customers on the Internet, I have never dealt with a service provider worse than Cherie Young of Online Marketing Strategies. I have so many examples of this ineptness as well as her devious nature, I cannot possibly list them all here. However, if you are considering doing any [...]