Calculating ROI of Current SEO Campaigns.

I’ll be taking the Memorial Day weekend here in the United States off but I wanted to leave you with this great post from Search Engine Watch. This article is by By Chris Boggs.

One of the common requests agencies get from large organizations is to provide an estimated return on investment (ROI) for search engine optimization work. Our VP of SEO asked me to explore the possibility of predicting ROI with statistically reasonable confidence. I am no statistician, but I did stay at a nice hotel a few weeks ago, so here is the first half of what I came up with.

I would love for people with a statistical background, or others who have wrestled with this topic, to discuss it at the Search Engine Watch Forums in the thread dedicated to this column: “Just One Agency Point of View.”

In order to predict future ROI from SEO, let’s look at one way to determine ROI from current efforts. We’ll ignore the potential branding value, which is inherently difficult to quantify and would require its own article. Click here to read the rest of this article.