I’m back on my high horse again today. I want to talk about what the realistic chances for a website to appear in the top rankings at Google. This is a very complicated subject, so I won’t go into all aspects of it. My goal here is to make sure people don’t get ripped off by so called “SEO Specialists.”1. You need a professional to give you a free evaluation of your organic search potential. We actually do that at www.internet-search-marketing.com.2. Make sure you don’t fall for a promise like this one; “we guarantee top placement at Google in 30 days or your money back!â€
Trust me….you won’t get your money back!
3. Any website that has a defined niche can most likely achieve high rankings at Google OVER TIME. When I say over time, it can take 1 - 2 - 3 years depending on how competitive the search terms are that you are targeting.
4. Be prepared to allocate a monthly sum in your marketing budget for the LIFETIME of your web site.
Yes….SEO should be a line item in your monthly marketing budget. If you can’t afford this kind of expenditure, then you need to learn SEO from someone like us or you need to resign yourself to the fact that you will be using Google Adwords for the indefinite future.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]