Posted by admin in Direct Marketing, Internet MarketingJun 6th, 2008 | No Comments
Yesterday I came across this great article from the L.A. Times Technology Blog. It probably comes as no surprise that YouTube would eventually provide this kind of information. This is essential to monetizing their advertising space.
“Three days after Weezer posted its music video “Pork & Beans†on YouTube, 2.2 million people had watched it. And 65% of them were men.
The heavily male demographic surprised the band’s marketing team, which three months ago wouldn’t have been able to find out about the gender, or much else, of the people clicking on one of Weezer’s...
Posted by admin in Direct Marketing, Internet Marketing, Search Engine Optimization (SEO)Apr 9th, 2008 | No Comments
A lot of SEO professionals depend on website analytics, product purchasing surveys and web based forms to track the success of their SEO efforts. I recently took a page out of the direct marketer’s handbook by adding a toll free call forwarding phone number to a client’s website.
The reason we decided to add this tracking method was because we have significantly increased the level of qualified traffic coming to their site via the search engines but very few visitors were filling out their contact form. I asked them recently how many people were calling from the website and they said,...
Posted by admin in Direct MarketingJan 29th, 2008 | No Comments
This post is by Dave Davis of Redfly Marketing. “As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.Because press releases are increasingly being used for their SEO benefits, many business owners assume that more is better, or that they should be on some kind of set press release distribution schedule. That’s generally not...
Posted by admin in Direct MarketingJan 10th, 2008 | No Comments
This great post is from my friends Suzanne and Nancy at RRW Direct Marketing Consulting.
We’ve often cited the tremendous impact that event-triggers can provide to direct marketers. In fact, we’ve worked with several clients to design event-triggering programs that have resulted in response rates of up to 2.1% — much higher than utilizing traditional data sources to fuel acquisition programs.
This continues to be the case — not only here in the US, but also in other countries. In fact, The Wise Marketer has just reported on the results of some research conducted by UK marketing...
Posted by admin in Direct Marketing, Internet MarketingDec 11th, 2007 | No Comments
Marketing Sherpa just released new data on the impact of email marketing. The data was gathered from 1,210 professional email marketers. The executive summary of the larger report includes six practical data charts, featuring new stats on:
- Email’s overall impact
- Eyetracking heatmaps on how to beat banner blindness
- Biggest challenges facing email marketing
To download the executive summary click here.
Plus, you are invited to join Sherpa Researchers Stefan Tornquist and Tim McAtee on Wednesday, Dec. 19th, at 2 p.m. Eastern (11 a.m. Pacific), for our annual Readers-Only teleconference....
Posted by admin in Direct MarketingSep 17th, 2007 | No Comments
This interesting post comes from the AIM Clear Blog.
Attorneys, plumbers, financial advisor’s, electricians, pizza parlors, cleaning services, snowplow drivers, caterers, insurance companies, and hardware stores alike ask us similar questions: “How does the Internet change things? Should we keep our Yellow Pages ad? How do we keep from being left behindâ€
At SES San Jose
Posted by admin in Direct MarketingSep 10th, 2007 | No Comments
This post comes from my friends Suzanne and Nancy at RRW Consulting. As a company who embraces Web 2.0 applications like blogs, wikis, video, RSS, widgets, etc., as a good way to enhance communication with our valued customers — and future customers — we were happy to see this article on what Rick Enrico, Founder, President & CEO, Juice Media Worldwide, LLC, refers to as CRM 2.0.
Enrico argues that traditional CRM doesn’t really work — and maybe never really did work. The problem? People prefer to have a choice over how direct marketers reach them, what products/services...
Posted by admin in Direct MarketingAug 23rd, 2007 | No Comments
This post comes from my friends at RRW Consulting.
I thought that this keynote from Malcolm Gladwell, the author of The Tipping Point and Blink, contained some interesting ideas–ideas that direct marketers can embrace and bring to our senior management as we bring CRM technologies to our organizations. Gladwell outlined four key areas to address in order to realize a successful CRM implementation. I agree with him that these four elements are key.
From the article that recaps the keynote: “In his morning keynote speech at the opening of the destinationCRM2007 Conference here today,...
Posted by admin in Direct MarketingJul 10th, 2007 | 1 Comment
Today’s post comes from DMNews and was sent to my by my friends at RRW Consulting. “Not the right time†is the main reason cited for consumers not buying products or services through direct marketing, according to a report by the Direct Marketing Association and presented at DM Days here yesterday.
According to the DMA’s “DM Consumer Response Study,†a national survey of multichannel direct marketing sent to 1,000 U.S. consumers that was conducted between October 2006 and January 2007, 24.4 percent of respondents cited “not the right time†as...
Posted by admin in Direct MarketingApr 19th, 2007 | No Comments
RRW Consulting specializes in direct marketing. Nancy Arter and Suzanne Obermire are leading experts in this field. I’m proud to announce the addition of their blog to my blog roll. I hope you enjoy their great information.
