Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Mar 30th, 2008 | No Comments
This post comes from Comscore. Google’s universal search has been in place for one year now. Many people have wondered how universal search has come into play over the last year. I think you will find the data provided here very interesting. According to Comscore…..
17% of the queries had a universal result
16% of total Google clicks were sourced from a page where a universal result was present
14% of paid clicks were sourced from result pages where a universal result was present
Click here to read this entire article.
Posted by admin in Internet MarketingMar 25th, 2008 | No Comments
Last week Comscore released their monthly comScore qSearch analysis of the search marketplace. February 2008 saw Americans conduct nearly 10 billion core searches, representing a 6-percent sequential decline in activity versus January, primarily a result of the shortened month.
In February, Google Sites extended its share of core searches to 59.2 percent, up from 58.5 percent the previous month. Yahoo! Sites ranked second with 21.6 percent, followed by Microsoft Sites (9.6 percent), AOL LLC (4.9 percent), and Ask Network (4.6 percent). Click here to review the entire February 2008 search engine...
Posted by admin in Internet MarketingMar 24th, 2008 | No Comments
I came across this very useful article by Ian Lurie from Conversation Marketing.
“Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have a Flash introduction on your web site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 10 seconds longer than is comfortable. That’s what you’re...
Posted by admin in Internet Marketing, Search Engine Optimization (SEO)Mar 19th, 2008 | No Comments
This article comes from Search Engine Watch.
Google has long held that it is not a portal. Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher’s content.
So what happens if Google stops sending searchers to other publishers’ sites? What if Google starts sending people to its own content? Apparently they already have.
According to new data shared at an Orion Panel on universal search at SES New York yesterday by James Lamberti, senior VP of search and...
Posted by admin in Internet MarketingMar 13th, 2008 | No Comments
This post is from Search Engine Watch. Andrew Goodman is the author of my favorite book about Google Adwords, “Winning Results With Google Adwords.” Search Engine Watch has produced a great short video with Andrew. In this video interview at SES London 2008, Andrew Goodman, the Principal of Page Zero Media, talks about the implications of Google’s increasing ability to drive traffic to YouTube and other vertical search sites that it owns, as well as his plans for Search Engine Strategies Toronto, which will be held June Jun 17-18, 2008.Goodman, who was a speaker on the Orion Panel...
Posted by admin in Internet MarketingFeb 22nd, 2008 | No Comments
CNET is launching a new free course about how to build a website without learning HTML on February 25th. According to CNET, “you no longer need to know HTML and have a lot of time and money to build a basic Web site or blog. Surprised? These days, many online services provide low-cost Web hosting and easy to use templates for you to create professional-looking blogs, photo albums, and even small business sites. CNET’s Build Your First Web Site online course with Web wizard Brian Fenton walks you through the steps of determining which online services, site construction tools, design...
Posted by admin in Internet MarketingFeb 18th, 2008 | No Comments
This post comes from MSNBC. The exponential growth of the internet has created new-found opportunities for millions of businesses that previously would have never been able to compete in the global marketplace. Yet while the low-entry and marketing costs have leveled the playing field for many entrepreneurs, it has also created a staggering amount of competition.
Consider this: The average person–at least those who live in metropolitan areas–is exposed to more than 3,500 marketing messages daily. That’s 24,500 messages a week and 1.2 million a year.
To make online sales even more...
Posted by admin in Internet MarketingFeb 13th, 2008 | No Comments
This post comes from SEO Chat. If you look at a press release through the lens of an SEO, what you see is not a piece a paper; it’s potentially a mini web site. From this perspective, the humble press release takes on a whole new life. In this article, I’ll discuss a number of ideas that will give your press releases much more impact.Before I get to these tips, however, maybe you’re not convinced that you need to optimize your press releases in the first place. If you aren’t, here are some points to consider, with a nod to Rob Garner, writing for Media Post’s...
Posted by admin in Internet MarketingFeb 11th, 2008 | No Comments
This post is from CNN.com. Not only has the company turned down Microsoft’s takeover offer, but according to a report in The Times of London Monday, Yahoo (YHOO, Fortune 500) is said to be considering re-entering talks with my parent company, Time Warner (TWX, Fortune 500), to buy AOL.
I can understand if Yahoo is mulling alternatives to try and get Microsoft (MSFT, Fortune 500) to increase its $44.6 billion bid.
Microsoft’s offer of $31 on Feb. 1 represented a 62% premium at the time – but Yahoo traded at $31 a share as recently as November.
Yahoo said in a statement Monday morning...
Posted by admin in Internet MarketingFeb 5th, 2008 | No Comments
Marketing Sherpa has released the top 12 common email newsletter mistakes. Are you guilty of making one of the top 12 most common email newsletter mistakes? Probably. Their new 43-page report details each mistake and how to fix it, including mistakes in:
-> Utterly deficient segmentation
-> Lame ‘Welcome’ messages
-> Repeating ad types
To download your free copy click here. Open access only until February 13, 2008.
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