Posted by admin in Search Engine Marketing (SEM)Jan 23rd, 2009 | No Comments
Google AdWords has launched a new mini-site, Google Do More With Less to help Google advertisers manage their advertising dollars better in this tough economy. On close inspection the site is a set of links to a variety of Google Tools advertisers might have bookmarked individually but it is nice to have all of these tools on one landing page. Also the AdWords blog has a new three part series that explains how some of these tools work.
Posted by admin in Search Engine Marketing (SEM)Aug 14th, 2008 | No Comments
Google recently launched Google Insights for Search, a tool that helps businesses understand unique searcher behavior at a more detailed level than previously provided. The tool offers statistics based on search volume and search patterns. Researchers can compare seasonal trends, geographic distributions, and category-specific searches, and can group all these variables together to understand some very specific search patterns. This new tool also allows researchers to view “rising searches” overall or it allows monitoring of specific filters the researcher has set up.
Posted by admin in Search Engine Marketing (SEM)Aug 11th, 2008 | No Comments
I listened to a presentation by the Google Adwords team a week or two about about Back To School Trends. If you sell back to school products I think you will find this presentation very informative.
Posted by admin in Search Engine Marketing (SEM), Search Engine Optimization (SEO)Jun 25th, 2008 | No Comments
This post comes from Information Week.
Google has launched online tools to help advertisers choose the best Web sites for reaching a target audience, a move that apparently sent the stock of Web metrics firm ComScore plummeting more than 22%. The Google Ad Planner enables advertisers to enter the demographics and sites associated with their target audience to get back information about sites, on and off the Google network, that the audience is likely to visit.
The tool also lets advertisers drill down further to get more details, such as demographics and related searches for a particular site,...
Posted by admin in Internet Marketing, Search Engine Marketing (SEM)May 16th, 2008 | No Comments
This is from AP Wire Services.
Google has surpassed Yahoo to become the most popular website in the U.S., according to Internet tracking firm ComScore Inc.’s rankings by the number of unique monthly visitors.
Google Inc. has long been the Internet’s leader in search, but its audience has trailed Yahoo Inc.’s when counting other services such as e-mail and photo sharing.
April’s numbers, which ComScore plans to formally release today, show Google on top for the first time.
The lead is tiny — 466,000 visitors out of about 141 million apiece. And while such measures are...
Posted by admin in Search Engine Marketing (SEM)Apr 19th, 2008 | No Comments
This post comes from Information Week. “An Internet retailer that used a pay-per-click advertising service operated by Yahoo (NSDQ: YHOO) is suing the Internet giant for more than $1 million, claiming it was overcharged by thousands of dollars as a result of click fraud that Yahoo did little to prevent.Bigreds.com, which sells collectibles online, said it paid Yahoo’s Search Marketing unit, formerly known as Overture Services, more than $900,000 between 2002 and 2006. The fees were based on the number of clicks that Bigreds ads received on sites affiliated with Yahoo and Overture.
Bigreds...
Posted by admin in Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)Apr 17th, 2008 | No Comments
It seems hard to believe but Google increased its share of the Internet search market by .6% at the expense of all competitors. According to Comscore. In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).
Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during...
Posted by admin in Internet Marketing, Search Engine Marketing (SEM)Apr 10th, 2008 | No Comments
This is from AP Wire Services.
Yahoo Inc. is surrendering some of its advertising space to Internet search leader Google Inc. in a test that appears designed to frustrate Yahoo’s unsolicited suitor, Microsoft Corp.
The experiment announced Wednesday will allow Google to place ads tied to about 3 percent of the queries made in the United States through Yahoo’s search engine — the Internet’s second largest after Google’s.
Without specifying a start date, Yahoo said the Google tests will last for up to two weeks.
The Sunnyvale-based company said it hasn’t decided...
Posted by admin in Search Engine Marketing (SEM)Apr 8th, 2008 | No Comments
With competition to capture for online advertising revenue getting red hot, Yahoo on Monday unveiled a new online advertising management platform called AMP, which it says will simplify the process of buying and selling ads online. With AMP, Yahoo streamlines ways online advertising space can be sold. Microsoft, Google, AOL and other companies have pursued similar initiatives as the nature of online advertising has evolved.
“While online advertising grows more sophisticated, the process of doing business today is surprisingly cumbersome and manual,” Hilary Schneider, EVP, Global Partner...
Posted by admin in Search Engine Marketing (SEM)Jan 24th, 2008 | No Comments
This great article from MarketingSherpa is only available to the public until January 30th.
SUMMARY: Converting paid search clicks into prospects and, eventually, more revenue is a goal of most marketers. It makes the bottom line look better, too. A software marketer increased conversion rates as much as 280% after putting their landing pages through a multivariate redesign test. Includes three steps and four important lessons learned.
Click to continue
(Open access until January 30th)
