This post comes from my friends at RRW Consulting.
I thought that this keynote from Malcolm Gladwell, the author of The Tipping Point and Blink, contained some interesting ideas–ideas that direct marketers can embrace and bring to our senior management as we bring CRM technologies to our organizations. Gladwell outlined four key areas to address in order to realize a successful CRM implementation. I agree with him that these four elements are key.
From the article that recaps the keynote: “In his morning keynote speech at the opening of the destinationCRM2007 Conference here today, Malcolm Gladwell described four core elements innovative leaders need to understand in order to win over the public: time, framing, connectivity and simplicity.” To read the rest of this interesting post click here.
Comscore just released the Google, Yahoo and Bing search engine market share report for March 2012. According to them, “Google Sites led the U.S. explicit core search market in March with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent and Yahoo! Sites with 13.7 percent. Ask Network accounted for 3.0 percent of [...]
We all know nothing is constant when dealing with companies like Google and Facebook except for “CHANGE!” It can be overwhelming to stay on top of these changes when they occur. Facebook announced they will be converting all business pages to the Timeline format this weekend. Here is a great article about how you can [...]