Google AdWords has launched a new mini-site, Google Do More With Less to help Google advertisers manage their advertising dollars better in this tough economy. On close inspection the site is a set of links to a variety of Google Tools advertisers might have bookmarked individually but it is nice to have all of these tools on one landing page. Also the AdWords blog has a new three part series that explains how some of these tools work.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]