Palmer Web Marketing has a great 25 Ways series. I normally don’t quote the same source more than once or twice a month and almost never twice in the same week. I really like this series though and I hope you find it useful too. Here it is…
“I’m constantly astonished at how many large e-commerce sites have seriously deficient product pages. Many large companies, especially click-and-mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly mimic the in-store experience, there are dozens of tactics that can be implemented on the product page to increase customer engagement and convert visitors into buyers. Below I’ll describe 25 methods I’ve either used or seen used by other online retailers.” Click here to read these 25 Tips.
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those [...]
In my 13 years of working with customers on the Internet, I have never dealt with a service provider worse than Cherie Young of Online Marketing Strategies. I have so many examples of this ineptness as well as her devious nature, I cannot possibly list them all here. However, if you are considering doing any [...]