This great article from MarketingSherpa is only available to the public until January 30th.
SUMMARY: Converting paid search clicks into prospects and, eventually, more revenue is a goal of most marketers. It makes the bottom line look better, too. A software marketer increased conversion rates as much as 280% after putting their landing pages through a multivariate redesign test. Includes three steps and four important lessons learned.
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(Open access until January 30th)
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those [...]
In my 13 years of working with customers on the Internet, I have never dealt with a service provider worse than Cherie Young of Online Marketing Strategies. I have so many examples of this ineptness as well as her devious nature, I cannot possibly list them all here. However, if you are considering doing any [...]