How to redesign your website for search engine relevancy!

On an almost daily basis people contact me and state they are struggling with getting their website seen by Google, Yahoo and MSN. In most cases there are some basic fixes people can do to help improve their website’s relevancy. Unfortunately for many website owners they can no longer compete against the majority of the websites in the top five of the natural (organic results) at Google for their primary category of business unless they focus on business within their geography. Companies that are in well defined niches still have a very good chance of implementing a long term strategy that will move their site to the top. Let’s start today with the very basics of making your website relevant to the search engines. One of the triggers the search engines use to determine whether your web site is relevant is your HTML page title. If you don’t know what that is let me show you. Go to Gatlin Education Services. Now look at the extreme upper left hand corner of your computer monitor above the words file, edit and you will see the phrase, “Online career training courses: Gatlin Education Services.” This phrase is the first phrase search engines see to determine the relevancy of your web site or a product page within your website. It is important to have the most important phrase describing your product or service at the very front of the “page title”. If you feel you must list your company name, you should put the company name at the back of the page title. Google indexes 63 characters including spaces. Yahoo indexes 135 characters including spaces and MSN indexes 114. This is the first place to start if you desire to make your website appear more relevant to the search engines.