Social Media is exploding and Google Universal delivers 16% of it results in with non traditional pages such as video, blogs and images. I frequently receive questions about how to search optimize for social media websites. Here is a list of four great references for any beginner interested in learning more about this subject:
http://www.toprankblog.com/2006/08/new-rules-for-social-media-optimization/
http://www.seroundtable.com/archives/016605.html
http://www.searchenginejournal.com/social-media-optimization-13-rules-of-smo/3734/
http://www.searchengineguide.com/lisa-barone/the-beginners-guide-to-social.php
I hope you find these resources useful.
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