In my post two days ago I mentioned using longtail words at Google AdWords as a great strategy! Someone contacted me and asked; what if I don’t know how to use Google Adwords? That is a great question and here is my first answer! One of the most popular books on the subject is Andrew Goodman’s, “Winning Results with Google Adwords.” This book provides great information about managing your own Adwords campaigns. It also gives you a historical perspective of how the search engine industry has changed in the past ten years. I knew most of this historical information because I’ve been involved in Internet marketing since 1999. Those of you who are new to the industry will find this historical information very enlightening.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]