One of the more common posts around various search engine forums is, “my rankings at Google have gone down, can someone please explain why?” People who watch their search engine rankings on a hourly or daily basis should spend more time on building backlinks and providing linkable content (my opinion). I posted this comment which includes a quote from a Google public relations person recently at SEOChat last week and again today.
I’ve been reading the book, “Winning Results with Google Adwords”. This book was published sometime in what appears to be late in 2005. In this book Andrew Goodman quotes Nate Tyler a member of Google’s public relations department as stating, “Google search was never intended as a service whose sole purpose was to generate traffic for commercial sites.”
I believe all we are seeing is Google rewarding content heavy, informational sites above those that are purely of a commercial nature.Those commerical sites that are well established, content strong and backlink heavy will continue to do well and newer sites of a commercial nature will consistently see a wider swing in their serps until those websites age, backlinks age and content pages develop strong Google PR.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]