 This is hot of the press and new from Marketing Sherpa.
SUMMARY: Find out what 3,100 marketers revealed about costs, conversions and search marketing trends. Highlights include:
-> Dealing with the rise in click costs
-> How PPC and SEO rank for top ROI
-> Search marketing’s move in-house
-> Correlation between paid ads and natural search ranking
Click here to download a copy of this presentation.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]