Is Google buying GoDaddy.com?

This post comes from Google Watch. It can be a lot of fun to predict who Google may buy next. So when a colleague pointed out a blog post on Domain Name Wire last week that suggested Google could buy GoDaddy, I went fishing.

Noting that registrar GoDaddy has been on a veritable patent filing rampage (more than 50 pending), Domain Name Wire editor Andrew Allemann specifically pointed to a search patent application GoDaddy filed in May 2006 for presenting search engine results based on domain name related reputation data.

A glance at the patent summary on UPTO’s Web site confirmed the filing is right in Google’s bailiwick: “The search engine may sort or order search engine results based on domain name related reputation data. In some cases links connected to low reputation domain names may be excluded from search engine results. Alternatively, the search engine may show reputation ratings next to the links in the search engine results. Thus, allowing the Internet user to determine whether to visit the link or not. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name.” Click here to read the rest of this article.



Leave a Reply

You must be logged in to post a comment.