Today’s great post comes from Search Engine Watch and is written by Justilien Gaspard. “Often link building is referred to as fishing. In some respects that is correct. You need to find the places the fish are gathered, try to get their attention with the bait and hope they bite. Another approach is to hunt for those high-value links. Why settle for small links in a stream, when you can hunt for trusted links with more substance, power and trust. Thereby maximizing your return for time invested.
From personal experience, I can attest a handful of highly-trusted links will do more for rankings than a hundred low-value links. I have witnessed this time and time again since 2002, ranging from the travel industry to home & garden sites. In additional, trusted links tend to pass trust more quickly as they age and they are less likely to be devalued by search engines.” Click here to read the rest of this great article.