I received a call today from a company that sells gift baskets. They have a new web site and were hoping I could help them with SEO. She had received a quote for some on page optimization from another company and wanted to know how I could help her with links and generating traffic. Before making a proposal, I examined her website’s back links profile by using Market Leap’s back link popularity checker. I compared her links with the top three competitors at Google. We found out she has virtually no chance to ever compete in the Gift Baskets Category at Google.She asked me what her options were. I gave her a quick overview of how Adwords works. After reviewing the other companies advertising for the term Gift Baskets, we also learned her cost per acquisition would be too high to use common related keyword phrases. I told her the best option is to pay for “long tail keywordsâ€. Long tail keywords are the less common phrases and misspelled phrases people use to find a product or a service. If you would like to find longtail keywords for your business, I recommend trying HiT Tail’s longtail keyword research tool.
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Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]