Making the Most of Your Content for Blended Search.

This article is written by my friend Terrie Wells from SEOChat.

In the first part of this article, I talked about the ways in which Google’s Universal Search (and other search engines’ blended search) changes the equation for SEO. I tried to get you thinking about what you’re currently doing with your content, and the changes you can make. In this part, I’ll cover that subject in more detail, and talk about using social media to promote your site.Before I dive back into this subject, let me talk a little about the different kinds of content that can turn up in a blended search. I didn’t cover it in enormous detail in the first part, though I did include a screen shot that illustrated the point. Blended search results can include images, video, news stories, blogs, book listings, PDF documents, and local search results. These kinds of results can turn up for just about anything now. If your content is almost completely text-based, you might see your site pushed down in the SERPs, even if you’ve held an excellent position for years. Click here to read the rest of this article.