Marketing Sherpa is one of leading web marketing research organizations in the world. They just posted their recent article entitled, “MarketingSherpa Ecommerce Search Marketing Presentation: Top Marketing Opportunities for 2007.”
An excerpt from the report states this about why someone should invest in search engine optimization (SEO). “If your referrals from the web are in the under 10%, or even under 5%, group of SEO traffic, you are spending, too much money on getting traffic to your site. You need to be spending more investment in search engine optimization because the traffic that does come is generally very high-quality traffic, and there’s a fairly low cost because you’re not paying per click. You’re just getting yourself optimized.”
Click here or on the link above to read this study and to download a copy of their this presentation.
Comscore just released the Google, Yahoo and Bing search engine market share report for March 2012. According to them, “Google Sites led the U.S. explicit core search market in March with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent and Yahoo! Sites with 13.7 percent. Ask Network accounted for 3.0 percent of [...]
We all know nothing is constant when dealing with companies like Google and Facebook except for “CHANGE!” It can be overwhelming to stay on top of these changes when they occur. Facebook announced they will be converting all business pages to the Timeline format this weekend. Here is a great article about how you can [...]