Today’s post comes from my friends at RRW Consulting. This excerpt comes from their monthly newsletter. If you read the remainder of their article, you will be eligible to receive a free copy of their RRW Consulting Workbook, “Making the Case for Analytics–a Step-by-Step Guide.”
“How important would it be to you to have the ability to test-drive your marketing campaign prior to investing cash, resources and time implementing it? Wouldn’t you love to have a crystal ball that would predict how a campaign would perform? Well, with analytics, you can, essentially, do just that.
Analysis can predict response and sale rates. Research can project the impact of your campaign, hence predicting success (or failure). It can help you hone in on your target market and hit the right segments with the right message, every time. Seems like employing an analytical strategy would be a no-brainer, right?”
To read the rest of this article click here.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]