Posted by admin in Internet MarketingMay 17th, 2007 | No Comments
Today’s great post comes from Search Engine Watch and is written by Justilien Gaspard. “Often link building is referred to as fishing. In some respects that is correct. You need to find the places the fish are gathered, try to get their attention with the bait and hope they bite. Another approach is to hunt for those high-value links. Why settle for small links in a stream, when you can hunt for trusted links with more substance, power and trust. Thereby maximizing your return for time invested.
From personal experience, I can attest a handful of highly-trusted links will do more for...
Posted by admin in Search Engine Marketing (SEM)May 16th, 2007 | No Comments
More and more of my clients are looking for support with Google Adwords. I have set out to learn as much as I can about this amazing media machine. Based on recommendations from a number SEO experts I’m reading Andrew Goodman’s book, “Winning Results with Google Adwords.” This book is great (although a little dated). He has one chapter of the book dedicated to writing Ad Copy.
The most important thing I have learned from this chapter is your click through rate is more important than your bid! Most people assume that Google rewards the highest bidder with top placement...
Posted by admin in Internet MarketingMay 15th, 2007 | No Comments
I found this very interesting chart created by Mail Chimp. It presents benchmarks for deliver and open rates of email marketing campaigns for small businesses. Based on information I have read from Marketing Sherpa the delivery and open rates presented here seem very high. However it is an interesting chart. So here is, “Mail Chimp’s Email Marketing Benchmarks for Small Business.”
Posted by admin in Search Engine Optimization (SEO)May 14th, 2007 | No Comments
Today’s post comes from the 1st Search Engine Rankings SEO Blog. Randy says, “I have believed for a long time now that Google has had in the works a user behavior factoring system. This is to say that that the behavior of users during searches made at Google will effect the Google results. This means that some of your sites, those ones that don’t deserve the positions they claim, the ones that don’t have an ounce of usefulness to the world, those pages may soon go. I have always said white hat was best, maybe now it will be even better.” To read the rest of this...
Posted by admin in Search Engine Optimization (SEO)May 11th, 2007 | No Comments
Today’s post is very educational and should hold you over until Monday. Rand Fishkin of SEOMoz but up this great video tutorial today where he discusses the importance of targeting tail terms and how best to capitalize on linkbait for your target keywords. Have a great weekend!
Posted by admin in Search Engine Optimization (SEO)May 10th, 2007 | No Comments
Search engine optimization is becoming such a hot topic even Forbes Magazine is writing about it! “As a small-business owner with a Web site, you know that one of the most important things you can do is get your site ranked high on a search-results page at Google, MSN and Yahoo!. But how to achieve that high ranking? You’ve learned all about keywords, link building and unique page titles. The question is, how do you do it? And should you go it alone or call in the hired guns?” Click here to read the rest of this article.
Posted by admin in Search Engine Optimization (SEO)May 9th, 2007 | No Comments
Anyone who is SEO savy knows links from related and authoritative websites help improve your search engine rankings over time. In particular MSN and Google both give you higher rankings if you have in-bound links (this is stated in it’s simplest form).
MSN shut down their link check function at the end of March and it has created some frustration among SEO professionals and SEO savy website owners. Click here to read MSN’s comments on why they shut down this function. Perhaps you will enjoy some off the comments their blog visitors have provided too.
Side note: Wondering how to check...
Posted by admin in Search Engine Marketing (SEM)May 8th, 2007 | No Comments
One of the best books I’ve read about Google Adwords is Andrew Goodwin’s, “Winning Results with Google Adwords.” Although the book was written in 2005 the historical perspective it provides about the search engine industry and Google is worth purchasing the book. Today’s post is not about the book though. Pandia Search Engine News recently interviewed Andrew about his thoughts on The Future of Google and the Search Engine Industry. I hope you enjoy this article!
Posted by admin in Search Engine Optimization (SEO)May 7th, 2007 | No Comments
Today’s article comes from Search Engine Watch and was written by By John Tawadros. Most of us have a goal we are pursuing. Some of us want to retire early, others want to run a marathon, and some dream of buying a house. Whatever the goal, achieving it requires focus, effort, and commitment, as well as paying attention to its unique success drivers – those factors that contribute to the attainment of the goal.
The same can be said about outsourcing the management of your search engine optimization (SEO) campaign. Below are some of the drivers that directly influence your success...
Posted by admin in Search Engine Marketing (SEM)May 2nd, 2007 | No Comments
Today’s post is from Search Engine Watch. By Tony Wright . “Need more evidence that Google is taking over the world? Reports are running rampant that in the rural flyover country of Pryor Creek, Oklahoma, Google may soon install its newest facility.
Back in my days as an editor of the Siloam Spring Herald Leader (in Siloam Springs, Arkansas), I spent some time in Pryor Creek. It’s a nice little town, but a word of advice to Google – if you are going to serve exotic dishes in the company cafeteria, be prepared that the local term for Sushi is “bait.†It might...
