Posted by admin in Search Engine Optimization (SEO)Apr 17th, 2007 | No Comments
Marketing Sherpa is one of leading web marketing research organizations in the world. They just posted their recent article entitled, “MarketingSherpa Ecommerce Search Marketing Presentation: Top Marketing Opportunities for 2007.”
An excerpt from the report states this about why someone should invest in search engine optimization (SEO). “If your referrals from the web are in the under 10%, or even under 5%, group of SEO traffic, you are spending, too much money on getting traffic to your site. You need to be spending more investment in search engine optimization because the...
Posted by admin in Search Engine Optimization (SEO)Apr 17th, 2007 | No Comments
This is pretty big news in the online advertising world! This article comes from the New York Times. “Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.” To read the rest of this article...
Posted by admin in Internet MarketingApr 16th, 2007 | No Comments
I made it back safely from Vancouver and I’m back on track to post every weekday for weeks to come! Heck I’m going to even try the fun off topic posting on weekends too. I mentioned last week I was updating my blog and my blog roll.
Another great addition to my blog roll is Jim Boykin’s Internet Marketing Blog. Jim is the owner of Web Build Pages. In my opinion his company is one of the absolute best SEO firms for large corporate clients. His reputation for excellence is well noted and his team is exceptional. Jim provides great insights about Internet marketing and SEO at his...
Posted by admin in Search Engine Optimization (SEO)Apr 12th, 2007 | No Comments
While I’m here at the Hyatt in Vancouver, Canada across the other side of the continent Search Engine Strategies New York is going on. If you want to get a first hand view of what is happening there visit the Search Engine Watch blog.
Posted by admin in Search Engine Optimization (SEO)Apr 11th, 2007 | No Comments
I’m acting like a real blogger today and posting this blog from the Seattle Airport. I’m on my way to the Univerisity Continuing Education Association’s national conference on behalf of my largest client Gatin Education Services. See SEO consultants do actually work! Now for something that MIGHT interest you. I’ve been working very hard to update the look and most importantly the content of my blog. I’ve added a number of great blogs to my blog roll and I hope you take the time to look at them. The newsest addition is SEO Blog Expert:1st Search Engine Rankings blog....
Posted by admin in Direct MarketingApr 10th, 2007 | No Comments
Today’s post comes from my friends at RRW Consulting. This excerpt comes from their monthly newsletter. If you read the remainder of their article, you will be eligible to receive a free copy of their RRW Consulting Workbook, “Making the Case for Analytics–a Step-by-Step Guide.”
“How important would it be to you to have the ability to test-drive your marketing campaign prior to investing cash, resources and time implementing it? Wouldn’t you love to have a crystal ball that would predict how a campaign would perform? Well, with analytics, you can, essentially,...
Posted by admin in Search Engine Optimization (SEO)Apr 9th, 2007 | No Comments
I’ll be working for a client of mine this week in Vancouver, British Columbia so I might only get two posts up this week! I will try to blog from the conference that I’m attending if I can. I thought I would share a few great search engine optimization resources with you. There are four SEO forums that I recommend you visit. I’ll list them in my order of preference.
1. SEO Chat2. Digital Point’s SEO and Internet Marketing Forums
3. SEO Roundtable’s Forums
4. Search Engine Watch’s Forums
Rather than give you a blow by blow description of why I like one forum...
Posted by admin in Search Engine Optimization (SEO)Apr 5th, 2007 | No Comments
Today’s post comes from Yahoo’s search blog. “Anyone who has seen their web server logs, has seen the Yahoo! crawler come by and leave its mark. It identifies itself as ‘Yahoo! Slurp’ and its domain is inktomisearch.com. For those of you who follow the search space, you can easily guess that this is one of the last historic remnants from our acquisition of Inktomi a few years ago. Well, the crawler finally decided to move and find a new home. We are moving our crawler from inktomisearch.com to crawl.yahoo.net.” To read the remainder of their post click here.
Posted by admin in Search Engine Optimization (SEO)Apr 4th, 2007 | No Comments
My last post talked about where your primary search terms beloing in your HTML page title and how to arrange them. What if you don’t know what the most popular search terms are for your industry? There are a couple of ways to research the most popular searhc terms. I start by using Digital Point’s Keyword Research Tool.This research tool allows you to set a benchmark for the keywords you can use to bring targeted visitors to your website. This tool combines the results of Yahoo Marketing (formerly Oveture.com) and the search results from Word Tracker Start here and I will share the...
Posted by admin in Search Engine Optimization (SEO)Apr 3rd, 2007 | No Comments
On an almost daily basis people contact me and state they are struggling with getting their website seen by Google, Yahoo and MSN. In most cases there are some basic fixes people can do to help improve their website’s relevancy. Unfortunately for many website owners they can no longer compete against the majority of the websites in the top five of the natural (organic results) at Google for their primary category of business unless they focus on business within their geography. Companies that are in well defined niches still have a very good chance of implementing a long term strategy that...
