Seth Godin Interview - What’s a Meatball Sundae? - Search Engine Watch

This post comes from the Search Engine Watch Blog. “In my latest interview, I sat down again with Seth Godin to talk about his upcoming keynote speech at SES Chicago on Tuesday December 4th. The session focuses on his new book, Meatball Sundae, and focuses on the confusing nature of today’s marketing opportunities.Seth spoke about the nature of the problem previously in a pre-show webinar. You can see coverage for the webinar from Lisa Barone, Kevin Newcomb, and yours truly.

One of the major components of the discussion that was particularly interesting to me was a discussion about SEO. Seth had offered some criticism of SEO in the past, and I wanted to see what his thinking was on the matter. It turns out that the real criticism Seth has is not of SEO, or SEOs. It’s more focused on what happens when people start thinking that SEO is a magic bullet. I.e., take you online business, no matter how crummy it is, stir in some SEO, and presto change-o, you are raking in the dough. He goes on to say that the real challenge for all webmasters is what are they going to to present some new unique stuff to the world that people are going to want to see.” To read the rest of the original blog post click here.