If you aren’t familiar with Seth Godin here is a little background on his ideology from his Wikipedia page.
Godin’s ideology combines three elements. First, the end of the “TV-Industrial complex” means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as “Sneezers”, and to the ideas so spread as “IdeaViruses”. He calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.
Seth Godin is the author of a popular blog and several books on how ideas spread. Business Week said of him “Seth Godin may be the ultimate entrepreneur for the Information Age”.
Seth’s newest book Meatball Sundae looks to be a great one for anyone interested in learning how to deal with the wide variety of marketing opportunities on the web.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]