There’s Still Room On The Web For Small E-Tailers.

This post comes from the BMighty Blog.
It may seem that the giant online retailers have the search engines all locked up and that there’s no way smaller companies can get noticed on the Web.

But a new study suggests that most of the top 100 e-tailers still don’t quite get search engine optimization (SEO), and their failings leave room for other players to gain market attention.

According to a study by Oneupweb (which is, admittedly, in the search engine marketing business), only 20 of the top sites were considered “well-optimized” while another 20 qualified as “moderately optimized.” On hte other hand, 34 were “nominally-optimized,” and 27 showed “no signs of optimization.”

Those results are better than revealed in similar studies in 2004 and 2005, but not that much better. But Oneupweb changed the rules slighty by modifying its SEO criteria to go beyond keywords, titles and meta tags, and by checking for paid search engine marketing (SEM) as well. Click here to read the rest of this article.