Today’s post comes from DMNews and was sent to my by my friends at RRW Consulting. “Not the right time†is the main reason cited for consumers not buying products or services through direct marketing, according to a report by the Direct Marketing Association and presented at DM Days here yesterday.
According to the DMA’s “DM Consumer Response Study,†a national survey of multichannel direct marketing sent to 1,000 U.S. consumers that was conducted between October 2006 and January 2007, 24.4 percent of respondents cited “not the right time†as the main reason for not buying during the two-day diary period of the study.
“This is very important for direct marketing to understand,†said Peter A. Johnson, vice president of research and market intelligence at the DMA. “Timing is the next frontier of relevance.†Click here to read the rest of this article.
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