This article is from the New York Times.Jerry Yang began his biggest public presentation since becoming chief executive of Yahoo with something of an apology.
Kim Moy, managing editor for Yahoo’s front page, discussed news items at a recent meeting. Liz Lufkin, right, the senior director of news programming, presides over front-page meetings at Yahoo’s headquarters in
Paul Sakuma/Associated Press.
Jerry Yang, a co-founder of Yahoo, said at the Consumer Electronics Show that he wanted a more far-ranging online gateway.
“I’m guessing that a lot of you are here today to see what the new look and new face of Yahoo is all about,†he told an audience of some 1,500 technology enthusiasts at the Consumer Electronics Show in
Mr. Yang, a co-founder of Yahoo, was picked last summer to run the company in part to end a string of disappointments for Yahoo shareholders. Before his keynote speech was over, Mr. Yang had offered the audience and shareholders a glimpse of what may one day be the new face of Yahoo — a revamped set of online services that company executives hope will help turn around Yahoo’s fortunes.
But it was only a glimpse. Mr. Yang displayed a prototype version of Yahoo’s popular e-mail software that had been transformed into a powerful communications hub.
It could, for example, tap into social networks to give higher priority to messages coming from senders with close ties to their recipients.
And it could use other developers’ programs to help organize a dinner for a group of people.
Mr. Yang said other Yahoo services would be similarly overhauled to open them to the rest of the Web and to run outside applications. Such a strategy has successfully been embraced by Facebook and others. The goal, Mr. Yang said, is to turn Yahoo into a primary online “starting point†for consumers.
Analysts have been waiting for changes at Yahoo, and they have questioned whether Mr. Yang can lead Yahoo’s transformation quickly enough before competitors gain more ground and before investors become restless. Click here to read the rest of this article.
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