Using the Net Generation’s ‘hypertext minds’.

This article comes from the L.A. Times.

“It is the privilege — or possibly the curse — of each new generation to be different from the last. But rarely has a generational divide been as noticeable as that between those in their early 20s and the baby boomers.

This, at any rate, is the proposition put forward by Don Tapscott, a management professor at the University of Toronto and author a decade ago of “Growing Up Digital: The Rise of the Net Generation.” In his latest book, “Grown Up Digital: How the Net Generation Is Changing Your World,” he argues that senior corporate managers must strive to understand what he calls the Net Generation — born between 1977 and 1997 — often described as Generation Y.

Too often, he says, the generation that grew up with the Internet is derided by employers as ill-informed, Web-addicted, unfocused, poorly read and narcissistic.
But in a long-running, $4-million research project involving thousands of interviews with 16- to 19-year-olds in 12 countries and comparative interview programs with earlier generations, Tapscott and his team reached a different view.” Click here to read the rest of this article.