Is your website getting all the visitors you hoped for when you launched it? If not, your web designer may have overlooked a couple of very important pieces of a truly outstanding website. First, if you have already taken your business to the internet with your own website, congratulations. You already know that the internet gives you access to a much larger base of potential customers all over the world. You already know that your website allows you to reach customers 24 hours a day, seven days a week, and 365 days a year. A well designed website can give you instant business and can help convert visitors into customers. Many web design studios are very good at giving your business a site that provides that professional image your business needs. There is, however, one key element that many of these graphic design houses overlook. Without this one element, much of the work of creating a top quality website is wasted. In order to attract prospective customers to your website, they need to be able to find it easily when their looking for products, services or information that your website offers.
Almost every one of your prospective customers will use a major search engine to look for products. If your website is buried on the 15th page of Google results, you are missing the boat and your customers are missing you. Search Engine Optimization (SEO) is the key to unlocking a higher ranking for your website on the biggest search engines. That means more prospective customers will see your business and visit your professionally designed website to read your best sales pitch and see your products. Of course, those visitors translate into more sales. Search engine optimization means using key elements of the html code to convince the algorithms used by Google and other major search engines that your web page is relevant to the person who is searching for your products. It also means working with the text and layout that is visible on your website toward that same end.
Daryl Clark, President of Internet Search Marketing in Temecula, California, says there are three major factors in their simplest form for making a site search engine relevant or optimized. These are on-page optimization, off-page optimization and site wide optimization. Without all three of these components, your investment of time and money in your website is greatly underutilized. With a quick visit to www.internet-search-marketing.com you can request a free evaluation of your website and find out whether your website is doing its job of attracting as many potential new customers as it could. Once you have the free report, you’ll be able to determine what steps are needed to kick your internet business into high gear. Eric McRae, President of Dreamscape by MGR, said that the Search Engine Optimization techniques employed by Internet Search Marketing were able to take my web site from complete search engine invisibility mode to a consistent top ten result on all the major search engines. I was completely amazed with the results and how quickly they happened. Isn’t that what you intended when you first developed a website?
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those [...]
In my 13 years of working with customers on the Internet, I have never dealt with a service provider worse than Cherie Young of Online Marketing Strategies. I have so many examples of this ineptness as well as her devious nature, I cannot possibly list them all here. However, if you are considering doing any [...]