Google recently launched Google Insights for Search, a tool that helps businesses understand unique searcher behavior at a more detailed level than previously provided. The tool offers statistics based on search volume and search patterns. Researchers can compare seasonal trends, geographic distributions, and category-specific searches, and can group all these variables together to understand some very specific search patterns. This new tool also allows researchers to view “rising searches” overall or it allows monitoring of specific filters the researcher has set up.
Google, Yahoo and Bing June 2010 market share was just announced by Comscore.com this week. According to them, “Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 [...]
According to the LA Times, “Irvine-based Internet search engine Local.com Corp. said Thursday that it had acquired Octane360, a Los Angeles technology start-up that specializes in online marketing for small businesses and Web domain owners. Local.com said it paid $5 million in cash and stock for Octane360, with up to $5.9 million in additional cash [...]