This article comes from The L.A. Times.
“Yahoo Inc. is making a fresh appeal to a key demographic: women.
Launching today is Shine, a Yahoo website aimed at women ages 25 to 54. It will delve into fashion and beauty, entertainment, parenting, work and other areas of interest to women.
Yahoo’s future is uncertain in the wake of Microsoft Corp.’s takeover bid. But the Sunnyvale, Calif., Internet giant is continuing to launch new products in pursuit of advertising dollars. With Shine, it’s banking that its highly trafficked brand, which has created such popular destinations as Yahoo Finance, Sports and News, can make a similar play for women.
Shine will collect content from women’s magazines and bloggers in a one-stop shop with a distinctive voice, said Brandon Holley, who joined Shine as its editor in chief from stints at Elle Girl and Jane. Yahoo’s Santa Monica-based media group is launching it.
“Shine is going to be a magnet for women looking to come to one place to get the best information built for women,” she said.
Women constitute a desirable audience for online marketers in part because they outnumber men. There are 81 million U.S. women aged 18 and older on the Internet compared with 77.8 million men, researcher EMarketer Inc. found.
And websites targeting women are drawing big traffic. Nearly 74 million people visited such sites in February, up 43% over the same period a year earlier, according to Web measurement firm ComScore Media Metrix. Overall Web traffic grew only 5% in that time.” Click here to read the rest of this article.
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those [...]
In my 13 years of working with customers on the Internet, I have never dealt with a service provider worse than Cherie Young of Online Marketing Strategies. I have so many examples of this ineptness as well as her devious nature, I cannot possibly list them all here. However, if you are considering doing any [...]