Yesterday I came across this great article from the L.A. Times Technology Blog. It probably comes as no surprise that YouTube would eventually provide this kind of information. This is essential to monetizing their advertising space.
“Three days after Weezer posted its music video “Pork & Beans†on YouTube, 2.2 million people had watched it. And 65% of them were men.
The heavily male demographic surprised the band’s marketing team, which three months ago wouldn’t have been able to find out about the gender, or much else, of the people clicking on one of Weezer’s videos. A feature called YouTube Insight, introduced in March, gives YouTube account holders who have uploaded videos to the site a range of statistics, charts and maps about their audiences.
The data bring a little science to what has been the art of viral marketing, and the potential for big changes in how bands, television shows, movies and consumer products are promoted on the Internet.” Click here to read the rest of this article.
Google, Yahoo and Bing January 2010 market share was just announced by Comscore.com this week. According to them,”Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4 percent search market share. Microsoft sites grabbed 11.3 percent market share, up 0.6 percentage points versus November.” Click here to read the rest of their data.
We have been working with Nushoe.com for almost a year now. Today the Wall Street Journal compared our client with three other shoe repair companies online. Of the four companies Nushoe.com was rated the best according to the article. We are proud to be associated with NuShoe.com and have worked hard to not only increase [...]