This post comes from Search Engine Land.
“YouTube is formally announcing “sponsored videos.” This is an evolution and expansion of what was has been informally running under the heading “promoted videos.” The effort seeks to marry Google AdWords-like bidding and targeting with YouTube video content. Accordingly, it’s an auction marketplace but somewhat simplified vs. AdWords. And while there apparently will be a view from AdWords of sponsored videos the two marketplaces are largely separate — for now.
It’s a smart move for Google/YouTube and will enable content creators, publishers, marketers and even individuals to get their content in front of audiences searching on YouTube. Now that the program is formally rolling out it has an “obvious” quality — in retrospect. Indeed, what took YouTube so long? They told me that they were waiting until they got the experience right.
Sponsored videos can showcase individual videos or entire channels. You notice after performing several searches that there really isn’t a ton of video ad “inventory.” In some cases YouTube still shows AdWords text ads where there are no sponsored videos. But over time, as marketers and publishers discover the program, the “inventory” will rise and become more relevant.” Click here to read the rest of this article.
This post comes from Search Engine Land. ” The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those [...]
In my 13 years of working with customers on the Internet, I have never dealt with a service provider worse than Cherie Young of Online Marketing Strategies. I have so many examples of this ineptness as well as her devious nature, I cannot possibly list them all here. However, if you are considering doing any [...]